Circular Economy
Penka® announces partnership with Cuervo® for the manufacture and distribution of straws made with agave
BY:
Penka

For José Cuervo, as the father of tequila, the past, present and future are directly related to the agave plant; without it, we would not exist. As such, we're on an ongoing quest to partner our agave experts with innovative manufacturers to create new agave-based products beyond tequila, from juice to fibers.

“The Agave project” (The Agave project) is an initiative that spearheads the company's long-term commitment to the agave, the people and the land of Tequila, Mexico. This year, the brand builds on its 21 years of philanthropic work through the Beckmann Foundation, supplying agave fibers for research into creating sustainable agave-based automotive parts with Ford Motor Company and working with big wave pilot Gary Linden to create the first 100% agave surfboard.

As the first company within the Agave Project, José Cuervo is the driving force behind the large scale production of biodegradable agave-based straws, achieving the re-use of agave fiber through technology developed by the scientists of BioSolutions Mexico, manufacturers of bioplastic composites based on natural fibers and PENKA Mexico's new product production and development team.

This project allows us to create a circular economy within the tequila industry. By incorporating agave fibers, which is a by-product of the tequila industry, into a product for the consumption of tequila and other beverages, José Cuervo is reusing waste and replacing up to 30% of the regular plastics in its composition.

Source: Raven: The Agave Project

Silueta de agave, haciendo referencia a bagazo de agave con los que se producen los desechables biodegradables Penka.
Made with agave fiber bagasse
Tres flechas que forman un triángulo, haciendo referencia a que los desechables biodegradables son 100 % reciclables.
100%
recyclable
Logo del BPA Free en los productos Penka.
Grado
BPA-free food
Logo de Hecho en México.
Designed
in Mexico and manufactured in USA
Silueta de una nueva con unas flechas hacia abajo, haciendo referencia a la reducción de CO₂ en nuestros  desechables ecológicos.
Reduce
Emissions
Of CO2
Silueta de maquinaria de empresas de petróleo, haciendo referencia a la reducción del uso de este material.
Decrease
oil consumption