Have you heard recently, or since a few years ago, of products made with waste? , Have you ever heard of clothes made with recycled fibers? , Or products made with sustainable materials considered waste? Well, this trend has a first and last name, it's called Circular Economy.

The Circular Economy is a global movement that seeks to reduce newly developed materials by replacing them with materials that are reused, recyclable and/or from sustainable sources. The pioneering countries in this trend were Japan and Germany, based on 3R waste management (reduce, recycle, reuse); it is a practice widely practiced in developed countries and by global brands.

Examples abound, for example a few years ago the Manchester United club was one of the pioneers in using recycled materials in their uniforms, it was a spearhead for many more teams to turn to see the benefits of this practice. Likewise, in the clothing industry in general, it is common to see shoes with soles made of rubber or recycled plastic, or waste from the sea, as well as clothing made with recycled fibers.

Another example of a company that is aware of its impact on the environment is José Cuervo® (whose distillery is the oldest in Latin America). Its actions related to the Circular Economy are the use of its by-product of the production of Tequila (which is called agave bagasse) to be used in a wide range of products and materials, such as composting material, paper and currently agave straws. It's the best way to “circulate” an agave fiber from the field, process it and end up in your drink.

At PENKA® we strive every day to work and be part of this large group of companies and businesses that are responsible for the environment; our efforts are focused on being able to offer a greater quantity of products made with agave bagasse and also evolve into new formulations in order to be part of the solution to the environmental problems that seriously affect our planet.

By: Eduardo Rivera

‍