Nowadays, human beings are more aware of and value companies and products that are socially responsible for our planet.
According to Nielsen, “46% of respondents worldwide say they are willing to sacrifice the brand to buy environmentally friendly products, and the vast majority (73%) mention that they would definitely or probably change their consumption habits to reduce the impact on the environment”1.
Thanks to this, every day there are more companies that invest in offering environmentally friendly products and are concerned about informing their consumers about this.
There are different awards that differentiate/distinguish companies from the rest, which are highly valued. An example in Mexico is the ESR Badge®, which accredits the company to its stakeholders, who voluntarily and publicly assume the commitment to the implementation and continuous improvement of socially responsible management, as part of its culture and business strategy.
Companies that earn this Badge provide confidence and attest to their commitment to their customers, employees, suppliers and shareholders.
In Penka® we made the decision to differentiate our products from potential piracy or malpractices by including the PNK badge®, which supports all our certifications and guarantees that it is a patented, original, biobased, biodegradable product, partially made of agave fiber.
How can you identify the PNK Badge?®?
The PNK Badge® It is a diamond figure, with the image of an agave in the center and the letters PNK. We have created this badge so that all our customers feel the peace of mind that Penka supports the quality of the product to its customers and that they are part of the #ClubPenka.
It is very common that when an innovative and differentiated product is created, at the same time there are companies that want to copy that product through “pirated copies” or poor quality, which in many cases do not even have agave fiber in their composition.
For Penka®, it is very important to protect our customers with our original, patented and high-quality agave products.
Every day more companies join our Penka® community, consuming our patented products, including the PNK Badge®.
By: Ernesto J. Amescua
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